Pascall + TNCC: Jarful of Joy

"Jarful of Joy" was my first project as design lead, where I collaborated with the creative team to design a campaign that brought the candy shop experience into people's homes. Partnering with Pascall and The Natural Confectionery Company (TNCC), we featured custom-designed jars by NZ artist Greg Straight that captured the sweet, playful spirit of the brand.